PKF Hospitality Research

PKF Hospitality Research Forecasts Record Hotel Performance in 2014

According to the June 2014 PKF Hospitality Research, LLC’s (PKF-HR) Hotel Horizons® forecast report, the U.S. lodging industry will achieve an occupancy level of 63.6 % in 2014, topping the pre-recession peak of 63.1 %. According to Mark Woodworth, president of PKF-HR, hotel owners and operators will begin to see real recoveries in average daily rates (ADR) and net operating income (NOI).

By year-end 2015, PKF-HR projects the following milestones:

  • Six consecutive years of increasing occupancy, the longest such streak since 1988.
  • An occupancy level of 64.6 percent, the highest level of occupancy since 1995.
  • Five consecutive years of real ADR growth, leading to a full recovery in real terms from pre-recession levels.
  • Six consecutive years of real revenue per available room (RevPAR) gains.
  • Six consecutive years of real NOI gains, leading to a real recovery from pre-recession levels.

Read the entire article at Hotel News Resource or visit Hotel Horizons® to purchase a June 2014 report.

Lodging Forecast 2014